In October, the International Agency for the Prevention of Blindness (IAPB) launched its Love Your Eyes global campaign. The goal of this year’s campaign is to raise awareness of the social and economic impacts of blindness across the world.
Across the world, many suffer from poor eye health. As a result of this, many of those living in developing countries fall into extreme poverty. In many of these countries, eye healthcare systems lack essential resources and funding causing some of the most vulnerable to suffer needlessly.
Blindness has become a serious public health crisis. 90% of blindness is treatable and/or preventable. Many organisations such as our Tej Kohli and Ruit Foundation, are working towards supporting those suffering from preventable blindness and giving vulnerable people a second chance at life.
The Love Your Eyes campaign is leading up to the IAPB’s World Sight Day which takes place on the 13th of October. Much like the campaign, World Sight Day is a way to call upon different organizations, governments and industry leaders to create change and create recognition for eye health.
One of the key points of World Sight Day 2022 is to pledge your eye test. The IAPB is encouraging individuals to get their eyes tested and pledge to take care of their eyes. The IABP is also encouraging organizations to pledge all the tests that they have carried out. As part of this, the Tej Kohli and Ruit Foundation are pledging all further screenings and surgeries towards the IAPB’’s World Sight Day aim to have 5 million pledged eye tests.